• The Drum, Thursday, October 4, 2012 2:38 PM

Called Ignition, the editorially-led publication will cost £1.49 and is a clear indication the classifieds brand is seeking to keep in touch with customers beyond the six week window most will be in market for a new car. Nick Gee, Mobile Director of Auto Trader said that just over a third of its traffic is now ‘non-desktop’. Typically those downloading a smartphone app, or accessing the brand’s mobile site, will engage with the brand many times in the typical six week window when they are looking to buy or sell a vehicle.

Read the whole story at The Drum »