Kia, DC Entertainment In Cause-Related Effort

October 4, 2012

Kia Motors America (KMA) has teamed with DC Entertainment (DCE) and Rides Magazine on a Batman-inspired Optima. Kia will unveil it on Oct. 10 at the Time Warner Center in New York. It also launches a 10-month partnership between Kia and DC around use of the characters from the The Justice League. The Kia vehicles will be used to support DCE’s “We Can Be Heroes” campaign, a relief effort to fight hunger in the Horn of Africa.