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Uniqlo Opens Stores, Launches Ads

  • Forbes, Friday, October 5, 2012 8 AM

Japanese retailer Uniqlo is set to open its first West Coast store in San Francisco. Chairman Tadashi Yanai wants to make $10 billion a year in the U.S. and achieve status as No. 1 apparel retailer in the world by 2020. “Faces of the People” is its new campaign, a multimedia effort featuring innovators from New York and California, such as chefs, entrepreneurs, musicians, writers and artists, which furthers the brand’s “Made for All” positioning.

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