Around the Net
78% of Consumers See Little ROI in Sharing Personal Information with Brands
- Direct Marketing News, Friday, October 5, 2012 5:21 PM
A new survey of 2,000 U.S. and Canadian consumers by LoyaltyOne revealed attitudes that surely conflict with the rising trend of Big Data, marketing automation and microtargeting. While 42% trust businesses with their personal information, 78% do not see much value with the information shared. Of those who distrust marketers with their information, 87% are concerned about business sharing their information with other businesses and 85% are concerned with the tracking of their online behavior.
