Around the Net
72% of Email Marketers Test Subject Lines, More Effective Tactics Less Popular For Testing
- MarketingExperiments, Monday, October 8, 2012 3:57 PM
According to a recent report by Marketing Sherpa, 72% of email marketers test subject lines, though only 35% believe subject lines are "very effective" at driving results. The tactics considered most effective are target audience (42%) and landing page (41%), though these tactics are tested by fewer than 1 in 3 marketers.
