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A Look Back At Advertising Week

David Gwozdz, CEO of Mojiva, offers his post-mortem of Advertising Week and its seminars, panels and events. "With the first-ever AWE Stage, the notion that technology has to work collaboratively with creative was impossible to ignore," he writes, noting the presence of push-notification companies, social data software, digital agencies and mobile ad networks in one place. "That's a huge step for the advertising industry, which is steeped in old tradition," he says. Gwozdz lists the top five things he saw, including mobile devices putting brands closer to consumers. 

Read the whole story at Huffington Post »

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