Around the Net
Leading UK Producers To Bow YouTube Channels
- Televisual, Tuesday, October 9, 2012 2:16 PM
The new channels will be launched by a variety of European production companies and are in addition to the 100 channels launched in the U.S. last year. Like the pre-existing American channels, the European channels will be a mix of celebrity-oriented, niche, and established programmes. It is part of YouTube’s strategy, which began a year ago, to try to attract television viewers and advertisers by helping to produce high-quality videos that cater to niche interests.
