Around the Net
Retail Email Campaigns Out Of Step With Preferred Online Shopping Times
- Marketing Charts, Tuesday, October 9, 2012 5:06 PM
Consumers prefer to shop online at certain times, but retailers are not aligning emails with those times, according to an October 2012 study by Yesmail. 39% of consumers point at the evening hours between 6pm and 10pm as the time they do their online shopping, but only 5% of email campaigns from retailers were deployed during those hours.
