• Los Angeles Times, Wednesday, October 10, 2012 12 PM

The touted year of the Hispanic voter may not have been fully felt in the  political advertising sector. The United States Hispanic Chamber of Commerce said Spanish-language advertising is a small fraction of overall spending, even in states with large Hispanic populations, such as California and Florida. The USHCC study looked at spending in 10 states (California, New Mexico, Nevada, Colorado, Illinois, Florida, Arizona, Texas, New York and Virginia) from April through September. During that time, $358.9 million was spent on political advertising. Of that, $16.4 million or 4.5% was spent on Spanish-language advertising.Obama campaign has aimed almost 10% of its money toward attracting Hispanic voters in those states, while the Romney campaign is just over 4%.

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