Who Buys Canned/Jarred Fruit?

  • October 10, 2012

Top 10 DMAs in which adults have used Mott’s canned or jarred fruit in the last six months:

  1. Laredo, TX
  2. Youngstown, OH
  3. Rochester, NY  
  4. Springfield, Holyoke, MA  
  5. Pittsburgh, PA
  6. Philadelphia, PA
  7. Rockford, IL
  8. Peoria, Bloomington, IL
  9. Boston (Manchester), MA-NH 
  10. Cincinnati, OH

Source: GfK MRI’s 2011 Market-by-Market Study

4 comments about "Who Buys Canned/Jarred Fruit? ".
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  1. Brea Keating from Datalogix, October 10, 2012 at 10:35 a.m.


  2. Edward Rosenthal from KSL Media, October 10, 2012 at 4:14 p.m.

    I almost never comment on these articles. But Brea Keating, you made me laugh out loud!

  3. Cece Forrester from tbd, October 10, 2012 at 5:11 p.m.

    All right, now you've got me curious: who are they in terms of age, gender, income?

    And are they buying Jello to put the fruit in?

    (Also, is it a regular thing to put up odd MRI factoids and I just didn't notice?)

  4. Nina Lentini from MediaPost Communications, October 10, 2012 at 5:16 p.m.

    Cece, the reason we link to the source is so you can ask it for the riveting details. Some of these are rather jarring, I admit, but if you're selling canned fruit, you need to know!

    It is a regular feature tucked into our Briefs section so come back early and often to read more!

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