Around the Net
Facebook's Custom Audience Ads Based on Email Addresses Show Early Success
- TechCrunch, Friday, October 12, 2012 4:27 PM
Facebook launched Custom Audience Ads three weeks ago, allowing marketers to retarget their existing customers and prospects on the site by uploading a list of their email addresses and/or phone numbers. Some early results are emerging, showing that the program is yielding worthwhile ROIs with respect to customer re-engagement and conversion.
