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3 Key Mobile Email Strategies for the Holidays
- MultiChannel Merchant, Friday, October 12, 2012 4:34 PM
Last year, 18% of shoppers made purchases on mobile phones, a figure that is expected to multiply this year. Retailers can be prepared for the mobile rush by designing emails with mobile users in mind, optimizing content and offers to engage users who are on-the-go and easily distracted, and understanding the crosschannel holiday consumer buying cycle.
