Around the Net
Political Candidates Overload the Inbox
- Politico, Monday, October 15, 2012 5 PM
Politicians may write the laws that govern the country, but they must abide by those that govern the inbox. As election day nears, the volume of email from the candidates is escalating, while response rate begins to wane. Campaign strategists are turning towards social media to amplify the most shareable content and to take some of the burden off of email so that it performs at its peak.
