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Using Customer Behaviors to Get Your Content Strategy Right
- Silverpop Blog, Monday, October 15, 2012 5:17 PM
Automated emails that are triggered by an action (such as subscribing to a list or making a purchase) can be even more effective when coupled with behavioral data for improved targeting. For example, a message to a new subscriber might have very different content if the signup had never purchased before, as opposed to an opt-in that occurred on the customer's first purchase. Learn some simple content changes that can make radical improvements in results.
