• Boston Globe, Tuesday, October 16, 2012 2:25 PM

To help homeowners around the country facing foreclosure, a California firm called Brainiacs from Mars is offering to turn their houses into outdoor ads.  The first ads have been for the marketing firm itself, but mastermind Romeo Mendoza says 40,000 applications have come in and the firm hopes to paint 3,000 homes across the country and another 100 internationally. A “well-known travel site and Hollywood movie studio” are said to have expressed interest as advertisers, with a paint brand interested in donating supplies. While Erin Ailworth’s article focuses on distressed homeowners in the Boston area, it should be noted that Mendoza’s scheme is getting coverage in other markets too, including this piece in the New York Daily News last week.

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