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Agency Mystery Solved! Creative Behind Microsoft's Surface Surfaces

Microsoft, which broke TV ads for its new Surface tablet on Monday night, wanted to keep the identity of the creative behind the campaign a secret, reports Cotton Delo. The reason for the secrecy wasn’t exactly made clear, with Microsoft just saying that usual agency Crispin Porter & Bogusky wasn’t involved. But apparently nobody told director Jon Chu about Microsoft’s secrecy, because Chu went and tweeted about his involvement, a development first unearthed by Peter Kafka in All Things D (although he spelled Jon’s first name wrong!).  Kafka also noted that all this secrecy about the creative “should generate great interest among … a couple thousand people?”

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