Around the Net
Weekly Retailer Email Volume Up 22% From Last Year
- Responsys Blog, Tuesday, October 16, 2012 4:16 PM
Online retailers sent their subscribers an average of 4.1 messages last week, a 22% increase over the same week last year. Friday was the most popular sending day, possibly reflecting an increase on cross-channel promotions designed to reach consumers before weekend in-store visits.
