Around the Net
ExactTarget Announces MobilePush to Deliver Messages to Mobile Apps
- Herald Online, Tuesday, October 16, 2012 4:44 PM
ExactTarget announced today its forthcoming MobilePush application, which allows marketers to deliver advertisements directly into mobile apps on smartphones and tablets. ExactTarget is partnering with Urban Airship to deliver the in-app messages and expects to launch the application during the 4th quarter of 2012.
