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DMA Launches Institute to Challenge Regulation of Consumer Data
- Direct Marketing News, Tuesday, October 16, 2012 4:59 PM
The Direct Marketing Association announced the formation of the Data-Driven Marketing Institute (DDMI), an initiative set up to challenge legislation around consumer data. Speaking at the DMA2012 conference, DMA CEO Linda Woolley insists that marketing with data is both good for the economy and a way of life for consumers. "When the privacy zealots talk about harm, I challenge them to tell me what harms have come from marketing," she remarked.
