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One Kings Lane Launches National Campaign

Home-focused flash sale site One Kings Lane has debuted its first national brand advertising campaign, "Design is Never Done." One ad has a golden retriever knocking over a lamp perched on the bedside table. The homeowner first replaces the lamp, then puts some new artwork on the wall above the bed, then replaces the linens, switches the dec pillow on a chair in the room, adds an area rug to the room, then a throw. The ad diverges briefly into a few products for a child's room. The spot, created by Wieden+Kennedy New York, ends with the tag line "Design is Never Done." There will be 15- and 30-second spots that are also on social media platforms, as well as digital banners and interactive social media elements. Print ads will debut in 2013.

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