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Google Debuts "Disavow Links" Tool

  • CNET, Wednesday, October 17, 2012 11:50 AM

Google has launched a new “disavow links” tool that lets Webmasters eliminate links to their site, which they believe might be hurting its search rankings. However, Matt Cutts, the head of Google’s Web spam team, warned that the tool should be used with caution, as Search Engine Land reports. “He also warned that publishers should first try to remove links they are concerned about pointing at them by first working with site owners hosting links or with companies they may have purchased links through.”

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