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Microsoft Buys Marketing Automation firm MarketingPilot

  • ZDNet, Wednesday, October 17, 2012 2:58 PM

Microsoft announced today its acquisition of marketing automation firm MarketingPilot for an undisclosed sum. The company explained the move in a post on its Dynamics CRM community site, saying it "will accelerate our ability to better meet the needs of CMO's (chief marketing officers) through rich business intelligence, and better enable marketers to successfully plan, execute, monitor, and optimize customer interactions across digital, social and traditional channels, and measure ROI."

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