Target Corp., in its annual media day, tells reporters, that it is focused on increasing its annual sales, now at $68.46 billion, to $100 billion. And it says it is actively recruiting an SVP to run both Target.com and its mobile division. (It’s also rolling free Wifi into all its stores to make mobile shopping easier, and expanding its text-to-buy options in time for the holidays.) And yes, it finally took the wraps off its much-buzzed about collaboration with Neiman Marcus, revealing a collection that includes everything from a $500 bike from Alice + Olivia to $8 giftwrap from Rodarte.
The Minneapolis-based retailer also says it will team with Neiman Marcus and ABC, in what it calls a “first of its kind” partnership, making the two retailers sole sponsors of Nov. 11 episode of Revenge. But instead of commercials, the retailers say they are working with the show’s creative team “to create original content incorporating the Target + Neiman Marcus Holiday Collection.”
“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” says Jeff Jones, Target’s CMO, in a statement. “We’re confident the November 11 episode of “Revenge” will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”