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Gilt Group, Forrester, Nationwide and Michael J. Fox Talk Marketing with Data at ExactTarget Connections Conference

ExactTarget's Connections conference kicked off yesterday in Indianapolis. Speakers from Gilt Group, Forrester Research and Nationwide Insurance discussed marketing with data. Actor Michael J. Fox closed day 1 by advising marketers, "Don't play the result," an acting rule that helps produce unexpected results even though the actors know how the scene ends.

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