January 25, 2023
Correction: Arbitron Not Providing Radio Data Free To Mix Modelers
- October 18, 2012
Arbitron executives say they are not providing data on radio audience and commercial ad exposure free to marketing mix modelers, but are merely providing their access to the data via a GfK MRI data portal for free (“Arbitron Releases Radio Data To Mix Modelers, Move Expected To Impact Ad Budgets”).
