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Twitter Campaign Tips

Courtney Eckerle analyzes results from two Twitter experts offering optimization tips. She examines ways to capitalize on opportunities, identifies some common mistakes to avoid, and tells us how to search and research what works and what doesn't. Eckerle explains why it's a big mistake for marketers to think Twitter campaigns don't require research, serves up insights on developing a method for checks and balances in campaigns, and takes us through ways to analyze post-tweet data. One thing Eckerle doesn't mention, but marketers should consider, is finding ways to use the platform as a hyperlocal targeting tool. 

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