By Design: AOL Creates Alto, Email Product

Alto-WebsiteAOL this week is unveiling Alto -- a cloud-based email product, which will attempt to organize users’ disparate email accounts. Alto is not slated for broad release until the first quarter of 2013.
Open for a limited preview, Alto works with users' existing accounts, including Gmail, Yahoo Mail, .Mac, and, of course, AOL Mail.
Despite radical changes in the way consumers communicate and absorb information, “the core email application experience hasn't,” said Joshua Ramirez, senior director of product for AOL Mail.
But that’s about to change if AOL has its way. The basis for its new product is "organization by design," using "stacks" that automatically pull out and organize important pieces of a user's inbox.
"When you sort through physical mail, you put it into stacks because it's a natural way to decide what's important, what's junk, and what to save for later,” Ramirez explained. “We wanted to recreate that experience with Alto, but make it intelligent and automatic.”
Users can also drag and drop individual emails to create their own stacks based on sender, recipients, key words, and more.
Despite various innovations, AOL -- a pioneer in Web mail -- has lost ground to Google’s Gmail, Microsoft’s Hotmail, and Yahoo Mail. One such effort, Project Phoenix, failed to capture users’ attention after its elaborate launch in late 2010.
Also of note, the new service automatically sorts users’ daily deal emails and specials from retailers into their own stacks. This will allow for what Ramirez calls “seamless window shopping.”

1 comment about "By Design: AOL Creates Alto, Email Product".
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  1. alex bernardin from san francisco aids foundation, October 19, 2012 at 11:43 a.m.

    Seems to me that, organizationally, this model is basically glorified folders. One of the key flaws in foldering for email is that it requires a single organizational principle. Each item lives in a *single* folder.

    One of the major advantages of the gmail approach is to use tagging - any email may have *multiple* tags, new tags can be added seamlessly, etc.

    Making email more like physical mail is a step backwards, not forwards.

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