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Ebooks Going Global, Thinking Mobile

As digital reading expands globally, it won’t look the way it has in the West. In particular, mobile phones could be key in less wealthy countries, but many of those opportunities are so far untapped. ”I’ve been perplexed by the relative lack of interest for books on mobile,” Andrew Bud of the Mobile Entertainment Forum told Publishing Perspectives at the Frankfurt Book Fair. “Yes, it’s a harder sale, but ... there is an opportunity for publishers to become a stronger part of this morphing market.”

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