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Animated GIFs or Cinemagraphs in Email Lift Transaction-to-Click Rates in 72% of Campaigns

In an article demonstrating the use of animated GIFs and Cinemagraphs in email, Experian reveals that 72% of its clients who use them see a lift in Transaction-to-Click rates. Animated GIFs are growing in popularity, not only as a main graphic but as a subtle inclusion to draw attention to a call-to-action. 

Read the whole story at Experian Cheetah Mail Blog »

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