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The Villain Inside Your Email Program

What may be holding back your email program could have nothing to do with deliverability, inactives or preference centers. Instead, it may well be your company - from meetings on how images look instead of testing them, to the senior executive who swoops in with more authority than experience, to rogue mailers who undermine the content strategy to fulfill their own objectives.

Read the full article on Deliverability.com

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