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Surprise: Majority Of Millennials Get Election News From Trad Sources

  • TV Newser, Friday, October 19, 2012 12:37 PM

In a twist on the digital-only reputation of Millennials (those 16 to 32), more members of that group (68%) chose TV network news programs as a source of election news than any other outlet, in a study sponsored by Comedy Central and TRU Insights. Cable news (picked by 56%) was actually third on the list, outranked slightly (58%) by online aggregators. What about the theory that this demo watches "The Daily Show" to stay informed on current events? Not so, according to the study: “Most say that they get facts and insights from a variety of mainstream news sources; however Millennials are going to political comedies/satires to gain perspective on the issues,” is the quote from the report. “When it comes to political comedy/satires, Millennials don’t watch to get informed; they watch because they are informed.”

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