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Business Managers Prefer Telegraph

A poll by YouGov which studies the reading habits of business leaders found that The Telegraph was the most popular news source, with some 32% having read the paper edition within the last week. The closest competitors were The Times, read by 26%, and The Guardian, favoured by 21%. The results could impact the way business websites deliver their content. Using The Telegraph as a guide should, in theory, endear their content to a business audience successfully.

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