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Lincoln Gets Its Own House...

Ford Motor Co. has opened a dedicated Lincoln Design Center in Dearborn, Mich., part of its effort to put the evanescing brand back in the running versus BMW, Lexus and even Cadillac. The new design center and studio will have 150 designers, craftspeople and engineers dedicated solely to Lincoln production and concept vehicles, Ford said.  It also marks the first time in 40 years that all the disciplines required to develop a new vehicle for Ford’s up-market brand, both creative and technical, will work collaboratively in one space.

Read the whole story at Detroit Bureau »

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