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Email Marketers Paying More Attention to Delivery Timing

A recent survey of email marketers by Strongmail and eMarketer shows that the timing of transactional and promotional messages is seen as highly important for success. 44% of marketers surveyed indicate that their goal is to have a transactional message delivered in less than one minute, while over two-thirds believe that keeping customers waiting even five minutes is unacceptable. Over half believe that sending well-timed promotional emails results in increased engagement (54.6%) and the ability to run more time sensitive promotions (52.4%). One in three believe well-timed promotional messages lift revenues. 

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