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Facebook Won't Like This Study, Finds Political Ads Don't Work On It
- Silicon Valley/San Jose Business Journal, Tuesday, October 23, 2012 1:48 PM
Voters exposed to political ads on Facebook weren't any more likely than others to recall the candidate's name or have a favorable impression of, much less vote for the candidate, according to findings of a study conducted by Columbia University political science Professor Donald Green, and University of California, Berkley, grad student David Brookman.
The conclusions were based on a week's worth of ads bought by a state legislative candidate in an unnamed state.
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