Commentary
TV apps: No big deal for luring TV viewers to shows.
- by Wayne Friedman , Staff Writer, October 23, 2012
While TV apps made be good for lot of stuff --
games, extra info and other content -- apps makes no difference whether viewers will watch a TV show.
In a presentation at OMMA Video in Los Angeles, Ben Theriault , senior vp of sales for North America , GfK Digital Market Intelligence, says 70% of those survey say it makes "no difference" about whether they'll view an episode of an specific TV series. That number is down from 79% a few years ago.
And, for some, TV
apps may be a turnoff: Theriault says 9% say having an TV app makes them less likely to watch a TV show. That number had been 12% a few years ago.
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
