• Folio, Wednesday, October 24, 2012 4:51 PM

Software developer idoodlemedia is launching a North American version of its Jamie magazine, a pub founded around celebrity chef Jamie Oliver that is already out in the U.K., Russia, Germany and Holland. Jamie will be "fully multiplatform, not only for the reader but advertisers as well," writes TJ Raphael.  The mag, available on newsstands and by subscriptions, will include, for example, QR codes that will enable readers to watch advertiser-sponsored videos on mobile devices of Oliver or other chefs cooking recipes from an issue.

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