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Presidential Candidates' Email Campaigns by KPI: Obama Leads on Inbox Placement and Read Rate, Romney in Spam Avoidance and Pass Along

Return Path has analyzed the email campaigns of the presidential candidates and developed an infographic that illustrates how each campaign fares across key performance indicators. President Obama enjoys a list five times the size of Governor Romney's, as well as a 68% inbox placement rate to Romney's 50%. Where the Obama campaign suffers, however, is in spam scores. 5% of emails are marked as spam, as opposed to just 0.8% for the Romney campaign. The Romney emails are also 150 times as likely to be forwarded as emails from the Obama camp and are only 16% as likely to be marked as spam.

Read the whole story at Return Path Blog »

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