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CRM Investment on Upswing

A new study by Computer Economics reveals that both CRM adoption and investment have been on the rise over the past few years. 51% of surveyed companies had adopted CRM in 2011, up from 34% the previous year. 35% of companies made CRM investments in 2011, up from 30% in 2010. "Companies are giving very high priority to any investments related to customer experience, anything that has an effect on sales and topline revenue or on improving customer retention," said Frank Scavo, president of Computer Economics.

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