GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, has opened an office in Moscow. The expansion into Russia and Central Eastern Europe, Mideast and Africa is a response to the market’s continued emergence on the global stage. There is interest among the agency’s top brand clients to strategize around it. The effort, a move that is further widening GMR’s already extensive international footprint, will be led by Russian marketer Julia Scherbakova.