Around the Net Pilots Blippar In 'Fabulous'

  • The Drum, Sunday, October 28, 2012 3:14 PM

The online retailer pilotted Blippar functionality in a four page fashion advertorial that appeared in Fabulous magazine on Sunday. The augmented reality technology allows readers to interact with nine outfits displayed in the ad by viewing catwalk footage, behind the scenes material, and one click access to the website.

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