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Youth Want Diversion, Material Gain From Social

Luke Mitchell, head of youth strategy at research organisation The Beans Group, wrote on that the Youth Insight Report shows how social media users aged 16 – 24 years old do not want engagement. In his opinion, the brands that connect most with young people via social media content are the ones that use interactions to make consumers’ lives easier. The reward for those companies that can do it well is clear – 97% of young people use Facebook and nearly half are on Twitter.

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