MediaCom Consolidates Goodyear/Dunlop In Western Europe

  • October 29, 2012

GroupM's MediaCom unit has been named as media agency for Goodyear and Dunlop brands across Western European markets as of 2013. The assignment consolidates and extends the relationship between the two companies. MediaCom had previously worked with Goodyear Dunlop in 10 markets including Germany, Sweden, Norway and Austria. The new assignment adds nine markets to the roster, including France, the UK, Spain and Italy. MediaCom will now also handle the motorcycle business in all markets in Europe.

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