Rodale Inc. announced today that Bill Ostroff has been named President of Rodale Interactive and Chief Marketing Officer. In this new role, Ostroff will establish and lead a new division called Rodale
Interactive to consolidate and direct all of Rodale's Internet and e-commerce activities. Ostroff will also oversee the Customer Relationship Marketing Division.
Ostroff most recently served as
Chief Marketing Officer for The Columbia House Company.