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How To Determine A 'Good' Google Conversion Rate

Google makes more than $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Google Display Network, according to WordStream. Crunching performance numbers, WordStream analyzed more than $1 billion dollars in aggregate spend to determine averages and benchmarks. An infographic breaks down averages on daily clicks, conversions, click-through rates and more.

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