Around the Net
Commentary
Ramping up Email Volume for the Holidays? A Word about IP Warming
- Lyris Blog, Tuesday, October 30, 2012 4:50 PM
If you are planning on ramping up your email frequency for the holidays, know that sudden changes in your volume could lead ISPs to think you are a spammer and send more of your mail to the junk folder. The solution is IP Warming, or the gradual process (over a month or longer) of establishing a legitimate reputation in the eyes of the ISPs.
