Around the Net
60% of Companies Do Not Consider Consumer Privacy a Priority
- Direct Marketing News, Wednesday, November 14, 2012 3:10 PM
A new study by Edelman and The Ponemon Institute surveying 6,400 executives finds that 60% believe their companies do not consider consumer privacy a priority, and more than half do not believe a privacy breach would damage their brands. This is in start contrast to the consumer response, where 80% would shift their accounts from banks that accessed personal information without permission and 70% would dump healthcare providers that did the same.
