• by Wayne Friedman , November 15, 2012

Tablet video continues to climb in length of viewing -- with the live viewing component a strong factor.

In the third quarter, average live tablet viewing per play was 19 minutes, with video on demand averaging around 3 minutes, according to video streaming/analytics company Ooyala.

Tablet owners spent 71% of their total tablet video viewing time watching videos 10 minutes or longer. By way of comparison, desktop long-form viewing was at 60%, with mobile at 48%, and connected TVs and gaming consoles at 94%.

Some 30% of total tablet viewing time was spent watching content over an hour long, with overall share of tablet video viewing growing 90% during the past six months. Since the start of 2012, tablet owners have been watching 54% more long-form content.

But it's not just new device tablets that are seeing big video results. Other devices -- some old, some new -- are witnessing increased video usage, especially live video usage.

Connected TVs and gaming consoles have seen the amount of time users spent watching live video more than double in the third quarter, and desktop viewers watching live video tune in for an average of 40 minutes.

Ooyala says viewer engagement with live content like sports and special events was much stronger than video-on-demand viewing times on the same devices. Ooyala’s Global Video Index report measures the anonymized viewing habits of nearly 200 million viewers in more than 130 countries every month.