• by Wayne Friedman , November 15, 2012

A couple of months after ascending to the top advertising position as president of advertising sales at NBCUniversal, Linda Yaccarino has made some key executive changes in cable networks, news, digital, and strategy as well as creating a new senior position.

Dan Lovinger has been promoted to to executive vice president of cable ad sales at NBCUniversal. This adds cable oversight to his current duties at Telemundo Media. He had been executive vice president of advertising sales and integrated marketing for Telemundo Media.

Mark Miller is now executive vice president of advertising sales of the NBCUniversal News Group. He had been senior vice president of ad sales for USA Network and Syfy. Also in the news area, Peter Naylor is now executive vice president of ad sales of NBC News Digital, where he will oversee nbcnews.com, msnbc.com, today.com and cnbc.com, as well as ivillage.com. He had been executive vice president of digital media sales for NBCUniversal.

Joining NBC is Trish Frohman. She had worked with Yaccarino at Turner Broadcasting. Frohman had been with Turner for 16 years, most recently as executive vice president of sales and marketing for the sports, event marketing, local and trade groups.

The network also hired Alison Tarrant as executive vice president of client solutions for the company’s cable entertainment networks. Tarrant had been EVP of integrated sales and marketing for the CW.

All five executives will report to Yaccarino.

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