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B2B Buyers Prefer Email for New Business Contacts

  • Brafton, Monday, November 19, 2012 4:55 PM

A new report by RSW/US that studies the communication channels preferred by B2B buyers has found that email remains the overwhelming favorite. 77% of survey respondents said email was their top choice for receiving contact from a prospective partner, more than twice as many as direct mail in second. Fewer than one in four preferred the phone or conferences as a way to find new partners. 

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